Phase 2
Based on thorough understanding of the project goals and the target audience, the Extreme Themes Team will develop one or more design concepts. They will serve as inspiration for subsequent identity and web site design directions. The visual components addressed will include identity, mood, color palette, graphic design, typographical treatments and navigation.

One distinctive art direction for the site will be created based on feedback from the design concepts. The final design presentation will include sample primary (home page), secondary (main sections) and tertiary page (typical information page) designs.

Design of accent images, header graphics, navigational buttons, and icons for main sections of the site begins in earnest at this stage. For animated elements, story boards will be created. Art direction will follow the site structure and guidelines determined by the creative brief and final design presentation.

Colors, fonts and logos are also finalized at this stage. The Extreme Themes Team will create guidelines for all instances of live and static typefaces, logo usage and a web site color palette of hex colors to be used with the web site. Design guidelines for web site components including buttons/links, titles, labels, tables, banners and email flow will also be created.

>>> Phase 3: Technical Engineering